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ABJJAD
Abjjad is an Arabic ebook and audiobook subscription platform serving readers across the region. As the platform evolved into a more community-driven experience, they needed a brand identity that reflected that transition.
Abjjad’s previous identity felt functional, but lacked the energy and sense of community the platform was growing into. As the product evolved beyond reading into a more social experience for Arabic literature enthusiasts, the brand needed to feel more vibrant, youthful, and engaging.
We redesigned Abjjad’s identity with a more expressive visual system, introducing bolder colors, contemporary typography, and a more dynamic digital presence. The updated brand was designed to feel approachable and community-driven, reflecting the platform’s evolving role within modern Arabic reading culture.
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