Ramyra - Viu Design Studio

Ramyra

Services

Strategy / Logo / Brand Identity /
Visual Language / Naming /
Packaging / Digital

Industry

Beauty & Self-Care

Country

United Arab Emirates

Essential skincare, refined to its purest form.

Ramyra is a modern skincare brand redefining luxury through simplicity. Rooted in the philosophy of essentialism, the brand focuses on highly effective, carefully curated formulations that bring skincare back to its purest form. With a refined aesthetic and a commitment to timeless rituals, the brand strikes a balance between indulgence and functionality. Viu was tasked with crafting Ramyra’s brand language, visual identity, packaging, and digital assets—ensuring every touchpoint reflects the brand’s ethos of understated elegance and lasting efficacy.

Viu developed a brand strategy that embraces the understated elegance of the product without making it feel intimidating. Working closely with Ramyra’s founder, the designers created the concept of “purest form” as the foundation of the minimalist skincare brand. Purest form captures the brand’s intentional balance—clean and simple, yet premium and luxurious; rooted in natural key ingredients, yet meticulously formulated. This concept defines Ramyra’s disruptive approach, setting it apart in the industry.

Saol Display defines Ramyra’s identity with its refined elegance and sculpted letterforms, evoking a sense of quiet luxury. Its high contrast and graceful curves give the brand a voice that is both timeless and modern.
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Paired with Satoshi, a clean and contemporary sans-serif, the typography strikes a balance between sophistication and simplicity. Saol adds character to the brandmark, while Satoshi ensures effortless readability across packaging and digital touchpoints.

Ramyra’s color palette is a study in refined minimalism, curated to evoke understated luxury. The primary tones—a deep black and a soft off-white—establish contrast and clarity, ensuring a timeless presence.
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The secondary palette introduces a harmonious range of warm neutrals, inspired by natural textures and organic softness. These hues bring a sense of calm, warmth, and effortless elegance to packaging and collateral.
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Together, these colors reflect Ramyra’s philosophy: luxury in simplicity, beauty in restraint.